2014 – Mastering Your Email Program – Quick Bites #2 – Marketing Automation

Marketing automation is a two edged sword these days – do not fall on the sword. Unbridled and without foresight marketing automation just creates automated spam. Marketing automation is governed by two primary inputs: data and predictive/cause-based workflows. Crap data …

Read More →

2014 – Your Email Program – Quick Bytes

Keep email subject lines short and concise to get your emails opened. Adestra, a British company’s subject line analysis of 2.2 billion emails showed that subjects with less than 10 characters had almost 60 percent higher open rate. Stick to …

Read More →

Email: Should you use an email disclaimer?

Not every company uses them, but you may find an email disclaimer either pre-pended or appended to an email. These statements are usually of a legal character but can also be used for marketing purposes. Here’s an example of an …

Read More →

Email is still the killer app…no really!

Marketers worldwide rate email the most successful digital marketing tactic. Can anything kill it? I’ve always loved email and messaging. It’s my business after all. The power of email is in its simplicity, ubiquity and fluidity. Very few communication tactics …

Read More →

Email: Avoid Awkward, Even Libelous Situations

Top 10 Email Etiquette Tips If you’re writing an email or responding to one, either personally or on behalf of your company. If you’re sending it to an individual or to a larger group, it’s vital that you observe certain …

Read More →