Archive for the ‘Uncategorized’ Category

Is the Apple Watch a Game Changer for Email? #Applewatch

by Christopher Barnes I have had my new fangled Apple watch for a week now, after pre-ordering it back on April 10th at just a minute passed midnight. Will this “shiny new toy” become a game changer for those...

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Holiday Newsletter 2014

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Helpful Thoughts and Recent Musings…

Remember, it’s less costly to reactivate than get a new subscriber. This email stands out from so many of the “we want you back” r emails by its approach to getting to the bottom of your disinterest. Nice job...

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Get Ready for your Holiday Email Programs

http://email.emarketingwerx.com/q/1m6pyCfhBHXUOpQIhiKC/wv

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Canada New Can Spam Law Coming in July

Email Laws are changing…especially if you are mailing to Canadian contacts. Are you ready? –(CASL) was drafted to keep unsolicited electronic messages out of Canadians’ inboxes. The law imposes significant restrictions on the sending of unsolicited commercial electronic messages...

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2014 – Mastering Your Email Program – Quick Bites #2 – Marketing Automation

Marketing automation is a two edged sword these days – do not fall on the sword. Unbridled and without foresight marketing automation just creates automated spam. Marketing automation is governed by two primary inputs: data and predictive/cause-based workflows. Crap...

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2014 – Your Email Program – Quick Bytes

Keep email subject lines short and concise to get your emails opened. Adestra, a British company’s subject line analysis of 2.2 billion emails showed that subjects with less than 10 characters had almost 60 percent higher open rate. Stick...

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Email: Should you use an email disclaimer?

Not every company uses them, but you may find an email disclaimer either pre-pended or appended to an email. These statements are usually of a legal character but can also be used for marketing purposes. Here’s an example of...

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Email is still the killer app…no really!

Marketers worldwide rate email the most successful digital marketing tactic. Can anything kill it? I’ve always loved email and messaging. It’s my business after all. The power of email is in its simplicity, ubiquity and fluidity. Very few communication...

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Email: Avoid Awkward, Even Libelous Situations

Top 10 Email Etiquette Tips If you’re writing an email or responding to one, either personally or on behalf of your company. If you’re sending it to an individual or to a larger group, it’s vital that you observe...

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