2014 – Your Email Program – Quick Bytes

Keep email subject lines short and concise to get your emails opened.

Adestra, a British company’s subject line analysis of 2.2 billion emails showed that subjects with less than 10 characters had almost 60 percent higher open rate. Stick to the rule of going longer for clickthroughs and shorter options for openings, but just keep out of the dead zone (greater than 70 characters)

Start now and test – most ESPs have an easy way to do simple A/B subject line testing.

Mobile is now your friend. Over 51% of emails are opened on mobile devices.

I know your email looks great with two or more columns, but on a mobile phone that kind of design can be hard read. According to Blue Hornet if your customer cannot read your email easily on your mobile device they might just delete it and unsubscribe.

Convert emails to a one-column format and increase the font for better viewing on a limited space. Use responsive or scalable design.

The 24/7 World: Emails are not just sent and opened during company business hours of 9am – 5pm.

Your customer is not necessarily going to open emails sent during regular business hours. Let’s face it they have a full inbox with a lot of unread emails.

Experian Marketing found that 8 p.m. to midnight was a better range for deployment. Emails had higher opens, clicks and revenue.

http://www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/

http://www.experian.com/assets/cheetahmail//email-marketing-quarterly-benchmark-study-q4-2012.pdf

http://www.emarketingwerx.com/Report_Consumer-Views-of-Email-Marketing_2013_web_(2)(1).pdf

http://socialmediato day.com/drewbeechler/2010381/mobile-email-and-market-share-trends-and-stats-2014

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